Zuha Al-Hammadi is a campaigns and communications professional specializing in global advocacy, social impact campaigns, and strategic engagement across diverse audiences and stakeholders. Her work focuses on designing initiatives that address complex societal issues such as misinformation, polarization, and social cohesion, translating these challenges into compelling narratives that encourage dialogue, participation, and collective action.
Zuha has international experience across humanitarian, diplomatic, and corporate environments. She has worked with organizations including the United Nations, the Yemen Embassy, and Médecins Sans Frontières (MSF). These experiences shaped her interest in communication as a tool for advocacy, behaviour change, and crisis response in complex global contexts.
At Allianz, Zuha contributes to the development of global campaigns that promote unity, responsible information engagement, and social awareness. Her work includes shaping campaign narratives, engagement strategies, and activations that bring people together around shared values and collective action.
Originally from Yemen, Zuha maintains a strong connection to the region and is particularly interested in how campaigning can support humanitarian advocacy and crisis response in conflict-affected contexts. She aims to bridge international communication expertise with regional understanding to amplify voices, foster dialogue, and support communities navigating complex challenges.
With a background in laboratory medicine and a strong interest in neuroscience and human behaviour, Zuha combines scientific curiosity with creative communication to design campaigns that resonate, encourage critical thinking, and strengthen connections across cultures.

Participant in: April/May 2019 Fellowship: Peacebuilding and Women’s Meaningful Participation in Peacebuilding Processes; MENA Focus